20+ years of experience helping real estate brands grow.
"A superb marketing mind with loads of real estate experience."
Kurtis Cicalo
Founder, VoiceFlip
Who We Help
Founders & CEOs at:
Problems We Solve
LEADERSHIP GAP
Drive demand with an effective marketing strategy and execution roadmap.
RECRUITMENT & RETENTION
Attract and retain top talent through proven strategies that align with your value proposition.
MARKETING ROI
Track the right KPIs and get clarity on the impact of your marketing spend - what's working, what's not.
DEMAND GENERATION
Strategic marketing initiatives to create awareness, interest, and qualified leads
REBRANDING & SHIFTS
Guide your team through periods of major positioning changes with a clear roadmap.
BRAND IDENTITY
Align values, visuals, and messaging to create a compelling identity for your target audience.
CONTENT STRATEGY
Produce a content plan to engage your target audience with valuable information across key channels.
PRODUCT LAUNCH
Maximize results with targeted product messaging, website optimization, and lead generation.
Our Process
AUDITING
Attain a better understanding of what's working and what isn't. We conduct a full marketing audit, analyzing everything from channels, systems, campaigns, tools, your team, reporting and spend.
RESEARCH
Conduct research to understand your audience, market, and greatest opportunities to maximize impact.
We'll identify ways to improve, new opportunities to test, and where you can cut or redirect budget to improve CAC and ROI.
BUILD STRATEGY
Develop a comprehensive and well-informed strategy based on your business goals, our research, and our expertise. We'll translate your best opportunities into an actionable marketing plan designed for predictable growth.
LEAD EXECUTION
Lead your team in executing the strategy through a proven, structured approach, bringing in additional expertise where necessary. We outline a clear system to execute, coach and mentor your team until you don’t need us anymore.
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We work as part of your leadership team from strategy to execution, invested in seeing you hit your goals. We'll shift marketing from a cost centre into a predictable driver of revenue, identifying opportunities to increase ARR and reduce CAC.
What You Get
Comprehensive Audit
Assessment of info and insights necessary to inform an effective marketing strategy, i.e., your vision, goals, KPIs, resources, assets, budget, past performance, opportunities, challenges, etc.
Ideal Customer Profile (ICP)
A comprehensive, data-driven analysis of your ideal customers - from company characteristics and buying patterns to key challenges and decision triggers. We combine market research, user behavior, and sales data to map who buys, why they buy, and how they buy.
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An ICP aligns your organization toward the most profitable market segments, driving efficient acquisition, higher conversions, and improved customer lifetime value (LTV).
Customer Journey / Systems Map
A current and optimized customer journey map that reveals critical opportunities to increase conversions and build lasting loyalty. By mapping every touchpoint and identifying friction points, we help you enhance customer experiences in ways that directly boost acquisition, retention, and revenue. Our data-backed insights show exactly where and how to invest for maximum impact on your bottom line.
Demand Generation
An analysis of current demand gen activities including campaign and channel performance, historic ROI, and gaps in campaigns across the funnel.
A demand generation strategy that includes quick wins, recommended budget, areas to scale, improve existing ads, and opportunities to test new ads and platforms.
Content Strategy & Plan
An analysis of your existing content against your value proposition, the buyer's pain points and journey, to identify improvements.
A strategic content plan for high-impact content supporting your strategy, focusing on demand generation and sales enablement.
Product Marketing
We transform your product's unique value into compelling stories that customers understand. Through expert analysis, we turn complex features into powerful benefits that resonate with your target audience. The result is a consistent narrative that helps close deals.
Website & Lead Generation
A website scorecard that includes an analysis and grading of your website for messaging and positioning, experience and navigation, SEO, and conversion optimization. A recommendation for lead gen improvements.
Team & Resources
​Map a Skills Matrix with current team members against required skills, highlighting strengths and gaps to inform training, hiring, and decisions.
A reimagined marketing org structure that aligns with the recommended approach, combining internal capabilities with specialized outside resources, if/where appropriate..
MELISSA LEWANDOWSKI
FOUNDER,
THE REAL ESTATE SOURCE
Jocelynne is passionate, highly focused, and is always willing to go above and beyond in order to get the job done. I have had the pleasure of working with her over the last several years. Her positive attitude and friendly disposition always makes working with her, even on some of the most challenging projects, an enjoyable experience.
ROB LOVE
PRINCIPAL, ADVISORY SERVICES
CORELOGIC
I've had the pleasure of working with Jocelynne for several years on a number of projects. She has gift for marketing strategy and adopts a flexible, results focused approach to driving new business. I was impressed with her high level of accountability and natural ability to communicate with people from all backgrounds. As well as her incredible organization skills, marketing knowledge and attention to detail. If you ever have the opportunity to work with Jocelynne, take it - you will not be disappointed!
MIKE WROBEL
HEAD OF AGENT SERVICES & TECHNOLOGY,
ROYAL LEPAGE
Jocelynne is an incredibly organzied and detail oriented person who is always willing to commit the extra time and effort to get any project completed. Working with Joce is easy: she always keeps you in the loop, she will let you know clearly how you can help and she values your time. She is also an excellent teacher and mentor who is always willing to help you with your tasks.