Fractional CMO -
Engaged Package
Engaged services provide you with the marketing strategy and ongoing leadership you need without the high price of a full-time CMO.
Includes:
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Strategy: Translate the leadership’s vision into a marketing strategy based on business goals and objectives.
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Campaigns: Builds a go-to-market strategy that prioritizes high-impact marketing campaigns.
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Leadership: Provides marketing leadership and coaching to the marketing department and is responsible for overseeing day-to-day marketing.
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Results: Ongoing campaign optimization. Reports weekly to Leadership on all KPIs mutually defined as important.
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Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy, as needed.
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Problem solving: Continually innovate ways to reach marketing and sales goals despite roadblocks.
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Fractional CMO - Advisor Package
After a half day strategy session or a 90-day sprint at the Engaged level, Ongoing Advisor services provide you with ongoing marketing leadership you need to keep your marketing team on track.
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Includes:
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Strategy: Provide strategic leadership and guidance to the marketing team.
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Leadership: Provides marketing leadership and coaching to the marketing department.
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Results: Unlimited email support and communication with the marketing team to deliver on mutually agreed upon KPIs.​
Audit & Half-Day Strategy Consultation
A 4-hour session together to dive deep into your marketing strategy and provide clear direction on what needs to be improved to see marketing-led revenue.
Includes:
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An audit questionnaire is sent to you in advance to better understand your business and the opportunities. A holistic audit of your marketing systems isolating key opportunities for immediate improvement.
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An actionable high leverage playbook for your business based on your goals using the Functional Marketing® Framework .
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A roadmap for your marketing department with protocols, tactics, future hires, and a KPI scorecard tied to your business goals.
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Context-based recommendations to your lead capture and sales systems to improve win rates.
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Deliverable includes a written recommendation with an immediate priority list, blindspots, and marketing campaigns for the next several months.