Jocelynne Haslett

A strategic marketing executive with over a decade of experience driving growth for global real estate organizations, Jocelynne has held key leadership positions across franchise and independent brokerages.
 

At PropTech Solutions (GryphTech and Phoenix Software), she served on the executive team driving international expansion across 75+ countries, partnering with industry leaders including RE/MAX LLC, Keller Williams International, eXp Global, Coldwell Banker, and ERA. Her contributions included strategic development for global.remax.com and delivering innovative PropTech solutions that consistently exceeded adoption and revenue targets.
 

As Head of Marketing at Right at Home Realty, Canada's largest independent brokerage with 6,000 agents, she built the marketing function from ground up, shepherding the organization through transformative initiatives including a company acquisition and proprietary tech platform launch. Earlier, at Royal LePage Canada, she directed marketing technology and luxury brand development for a network of 16,000 agents.

 

Her track record includes successful rebranding initiatives for national brokerages and luxury real estate brands, driving stakeholder alignment and market adoption. Previously, she headed Creative at Softchoice Corporation, where her team earned the prestigious CDN Best Channel Marketing award.

A member of CMOx, a global community of Chief Marketing Officers, Jocelynne leverages collective expertise and resources to deliver exceptional value to her clients. She also serves as a REACH Canada mentor, helping shape the future of real estate innovation by guiding emerging technology companies.

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Jocelynne is a marketing strategist with over 20 years of experience in the technology and real estate sectors. She's led teams at prominent Canadian and international companies, driving growth in market share, revenue, and profits.

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With over a decade of experience driving growth for franchise and independent brokerages, she's held key leadership roles in prominent real estate organizations.​ As Head of Marketing at Right at Home Realty (6,000 agents), she built and led the marketing function through significant growth initiatives, including a company acquisition and proprietary tech platform launch. Previously, she managed marketing technology and luxury brand development at Royal LePage Canada, serving 16,000 agents. At PropTech Solutions (GryphTech and Phoenix Software), she partnered with leading global franchises including RE/MAX LLC, Keller Williams International, eXp Global, Coldwell Banker, and ERA to drive international market expansion.​​

 

As executive team member at PropTech Solutions, Jocelynne helped expand market reach and increase revenue for global real estate brand customers across 75+ countries. She also supported value development for global.remax.com. Spearheaded product marketing initiatives at Right at Home Realty and Royal LePage Canada, consistently exceeding adoption and revenue targets. Proven track record of translating complex proptech solutions into compelling value propositions that accelerate business growth.
 

Jocelynne also led transformative rebranding initiatives for a national brokerage and luxury real estate brand, driving stakeholder alignment and successful market launches. She previously headed Creative at Softchoice Corporation, managing a multi-disciplinary team that earned CDN's Best Channel Marketing award.
 

AFFILIATIONS​
 

As a member of CMOx (a community of CMOs worldwide), Jocelynne's clients benefit from the tools, resources, and expertise afforded by this expert collective. She is also a REACH Canada mentor, guiding and supporting the next wave of innovators on their transformative journey.